![]() ![]() This is due, among other things, to the search algorithm and the fact that Google knows your search queries and thus suggests search results that match your interests and/or views etc. You will probably find what you are looking for on at least the first three pages of the search results. When you Google something, you will usually be quickly satisfied with the search results. Google shows you the most relevant search results for you but filters them for you. and not ads for products you last bought or searched for.Ģ. So if you are looking for a TV, when you use DuckDuckGo, you will be shown ads for TV’s etc. DuckDuckGo shows you ads according to your search terms and not based on you as a person. Instead, DuckDuckGo takes a more privacy-friendly approach in this regard. However, this does not mean that DuckDuckGo does not use advertising at all. DuckDuckGo, on the other hand, says it does not store any of your personal data and does not use personalised advertising. ![]() In the long run, however, it can also be annoying and/or possibly give you a feeling of being "followed". This may be useful for you, as you don't have to search for the latest deals yourself. Google can use this data to create a comprehensive profile and show you personalised advertising. This may include your search queries, purchasing activity and data about who you communicate with or share content with. Google is free but finances itself through personalised advertising based on tracking.Īccording to its privacy policy, Google stores your activities. ![]()
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